Program Results
Advertising
Guides
Key Databases
AdForum
- Contains print, digital, TV, magazine, and radio advertising campaigns (many of them award-winning) and advertising agency profiles.
Art & Architecture Source
- Contains peer-reviewed and other academic journal articles, magazines, conference papers, and books covering fine, decorative and commercial art, photography, interior design, and architecture.
Business Source Complete(video tutorial)
- Contains peer-reviewed and other academic journal articles on business and economics, as well as company, industry, and country reports.
Canadian Newsstream (video tutorial)
- Contains articles from national and local Canadian newspapers. Includes The Globe and Mail, the Toronto Star, the National Post, and the Vancouver Sun, among others.
CARDonline
- Contains advertising rates, data, and media planning information.
- You cannot create reports or media lists with our subscription.
Communications and Mass Media Complete
- Contains peer-reviewed and other academic journal articles and trade publication articles on communication, media studies, and public relations.
IBISWorld (video tutorial)
- Contains reports on Canadian industries. The industry reports include industry performance, outlook, product, markets, competitive landscape, major companies, and operating conditions.
MarketLine
Now GlobalData Explorer
- Contains Canadian and international company reports, industry reports, country reports, and influencer reports.
Media Technology Monitor (MTM) Reports
- Contains reports and data analysis from a survey of 12,000 Canadians’ media habits, technology ownership and use conducted by CBC-Radio Canada since 2004.
Passport(video tutorial)
- Contains Canadian and international company and industry reports on consumer goods and services.
- Note for Mac users: there are known issues if you access the portal with Firefox. Please use a different browser.
Vividata (video tutorial)
- Contains Canadian consumer spending, media habits, and psychographics based on the Survey of the Canadian Consumer.
Warc
- Contains material from the World Advertising Research Centre (WARC) including case studies of award-winning advertising campaigns, strategy, and best practices guides, advertising trends, surveys, and reports.
Your Librarians
Sandra Herber (Lakeshore)
Services
Faculty
Content Type
Choose from the list to find library resources specific to that type.
My Program or My Topic
Choose the letter for your Humber program to find that research guide or choose a topic to find relevant Humber databases. UofGH program support is also available.