Program Results

Advertising

Key Databases

AdForum  Canadian Resource Image 
  • Contains print, digital, TV, magazine, and radio advertising campaigns (many of them award-winning) and advertising agency profiles.
Art & Architecture Source
  • Contains peer-reviewed and other academic journal articles, magazines, conference papers, and books covering fine, decorative and commercial art, photography, interior design, and architecture.
Business Source Complete(video tutorial)
  • Contains peer-reviewed and other academic journal articles on business and economics, as well as company, industry, and country reports.
Canadian Newsstream  Canadian Resource Image (video tutorial)
  • Contains articles from national and local Canadian newspapers. Includes The Globe and Mail, the Toronto Star, the National Post, and the Vancouver Sun, among others.
CARDonline  Canadian Resource Image 
  • Contains advertising rates, data, and media planning information.
  • You cannot create reports or media lists with our subscription.
Communications and Mass Media Complete
  • Contains peer-reviewed and other academic journal articles and trade publication articles on communication, media studies, and public relations.
IBISWorld  Canadian Resource Image (video tutorial)
  • Contains reports on Canadian industries. The industry reports include industry performance, outlook, product, markets, competitive landscape, major companies, and operating conditions.
MarketLine
Now GlobalData Explorer
  • Contains Canadian and international company reports, industry reports, country reports, and influencer reports.
Media Technology Monitor (MTM) Reports  Canadian Resource Image 
  • Contains reports and data analysis from a survey of 12,000 Canadians’ media habits, technology ownership and use conducted by CBC-Radio Canada since 2004.
Passport(video tutorial)
  • Contains Canadian and international company and industry reports on consumer goods and services.
  • Note for Mac users: there are known issues if you access the portal with Firefox. Please use a different browser.
Vividata  Canadian Resource Image (video tutorial)
  • Contains Canadian consumer spending, media habits, and psychographics based on the Survey of the Canadian Consumer.
Warc
  • Contains material from the World Advertising Research Centre (WARC) including case studies of award-winning advertising campaigns, strategy, and best practices guides, advertising trends, surveys, and reports.

Your Librarians

Sandra Herber (Lakeshore)

Choose from the list to find library resources specific to that type.