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Advertising

Key Databases

AdForum  Canadian Resource Image

Access information on over 20,000 advertising agencies and 70,000 ads.

Art & Architecture Source

Provides access to a broad range of articles on art related subjects, from fine, decorative and commercial art, to various areas of architecture and architectural design.

Business Source Complete(video tutorial)

Search thousands of business journals. This database includes market research reports, detailed Datamonitor company and industry profiles, as well as country economic reports from the EIU, Global Insight and CountryWatch.

Canadian Newsstream  Canadian Resource Image(video tutorial)
Formerly Canadian Major Dailies

Offers access to the full text of nearly 300 newspapers published in Canada, including the Toronto Star and the Globe and Mail.

CARDonline  Canadian Resource Image

CARDonline provides advertising rates, data and media planning information. You can not create reports or media lists with our subscription.

Communications and Mass Media Complete

Offers full text articles for over 200 journals in the fields of communication and mass media studies.

Vividata Target Snapshot  Canadian Resource Image

Vividata provides information on print readership, non-print media exposure, product usage and lifestyles.

Warc

The World Advertising Research Centre includes case studies from major markets including North America, the UK, mainland Europe and Australia, India and China.

Your Librarians

Sandra Herber (Lakeshore)