Program Results

Public Relations

Guides

▸ Media Research Guide
▸ Public Relations Research Guide

Key Databases

ABI/Inform
  • Contains peer-reviewed and other academic journal articles, eBooks, newspapers, and magazines on business and economics; First Research industry reports, Economist Intelligence Unit commodity reports and country reports and Oxford Economics country industry forecasts.
Business Source Complete(video tutorial)
  • Contains peer-reviewed and other academic journal articles on business and economics, as well as company, industry, and country reports.
Canadian Newsstream  Canadian Resource Image (video tutorial)
  • Contains articles from national and local Canadian newspapers. Includes The Globe and Mail, the Toronto Star, the National Post, and the Vancouver Sun, among others.
CARDonline  Canadian Resource Image 
  • Contains advertising rates, data, and media planning information.
  • You cannot create reports or media lists with our subscription.
Communications and Mass Media Complete
  • Contains peer-reviewed and other academic journal articles and trade publication articles on communication, media studies, and public relations.
IBISWorld  Canadian Resource Image (video tutorial)
  • Contains reports on Canadian industries. The industry reports include industry performance, outlook, product, markets, competitive landscape, major companies, and operating conditions.
MarketLine
Now GlobalData Explorer
  • Contains Canadian and international company reports, industry reports, country reports, and influencer reports.
Media Names & Numbers  Canadian Resource Image 
  • Contains listings of Canadian print and broadcast media with essential contact details including names of editors and producers and their contact information.
Media Technology Monitor (MTM) Reports  Canadian Resource Image 
  • Contains reports and data analysis from a survey of 12,000 Canadians’ media habits, technology ownership and use conducted by CBC-Radio Canada since 2004.
News (Gale OneFile)  Canadian Resource Image 
  • Includes Canadian, US and international newspapers, and radio and tv broadcasts and transcripts.
  • Also includes local Ontario newspapers like the Etobicoke Guardian. 
Passport(video tutorial)
  • Contains Canadian and international company and industry reports on consumer goods and services.
  • Note for Mac users: there are known issues if you access the portal with Firefox. Please use a different browser.
SimplyAnalytics
10 user limit
  • Maps demographic, psychographic (Environics Prizm) and company information over geographic areas. Define a target market, pick a business location and/or learn about nearby competitors.
  • Sign in as a guest, a personal account is not needed.
U.S. Newsstream
  • Contains national and local U.S. newspapers. Features The New York Times, the Wall Street Journal, Washington Post, Los Angeles Times, Boston Globe, Newsday, and Chicago Tribune.
Vividata  Canadian Resource Image (video tutorial)
  • Contains Canadian consumer spending, media habits, and psychographics based on the Survey of the Canadian Consumer.
Warc
  • Contains material from the World Advertising Research Centre (WARC) including case studies of award-winning advertising campaigns, strategy, and best practices guides, advertising trends, surveys, and reports.

Your Librarians

Sandra Herber (Lakeshore)
sandra.herber@humber.ca

Content Type

Choose from the list to find library resources specific to that type.