An Examination of Lifestyle Public Relations

This thesis examines lifestyle public relations and its role in building strong and authentic relationships between consumers and brands. According to the lexicons, lifestyle encompasses the "unique manner of existence: an individual's or a collective's way of life" ("Lifestyle," 2023). The term "lifestyle" encompasses a broad range of factors, including daily routines, habits, preferences, social interactions, recreational activities, consumption patterns, and belief systems. A person's lifestyle is influenced by a combination of internal factors such as personal values, attitudes, and motivations, as well as external factors such as socio-cultural, economic, and environmental contexts. Understanding lifestyle is crucial for examining how individuals and communities navigate and adapt to the challenges and opportunities of their sociocultural environment. Due to the lack of an existing body of literature on lifestyle public relations, this research focused on concepts that are closely related to the topic of the thesis. The findings of the study reveal the growing importance of lifestyle public relations as a necessary communication strategy for fostering relationships between consumers and brands. It offers valuable insights into the key components of effective lifestyle public relations, including authenticity, influencer partnerships, and the integration of marketing and public relations practices. Keywords: lifestyle public relations, lifestyle marketing, lifestyle branding, lifestyle communications, social media influencer, brand authenticity, and social media