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Key Databases

AdForum  Canadian Resource Image 
  • Access information on over 20,000 advertising agencies and 70,000 ads.
Art & Architecture Source
  • Provides access to a broad range of articles on art related subjects, from fine, decorative and commercial art, to various areas of architecture and architectural design.
Business Source Complete(video tutorial)
  • Includes market research reports, detailed Datamonitor company and industry profiles, as well as country economic reports from the EIU, Global Insight and CountryWatch.
Canadian Newsstream  Canadian Resource Image (video tutorial)
Formerly Canadian Major Dailies
  • Access to the full text of nearly 300 newspapers published in Canada, including the Toronto Star and the Globe and Mail.
CARDonline  Canadian Resource Image 
  • Access advertising rates, data and media planning information.
  • You can not create reports or media lists with our subscription.
Communications and Mass Media Complete
  • Offers full text articles for over 200 journals in the fields of communication and mass media studies.
IBISWorld  Canadian Resource Image (video tutorial)
  • Access industry reports containing analysis, statistics, and market characteristics on a wide variety of Canadian industries, organized by NAICS code.
  • Access company, industry and country information, extending across 200+ countries and every major industry. 
  • The new influencer tool is a ‘real time’ tracker of the Key Opinion leaders.
  • See the handout for details. 
Media Technology Monitor (MTM) Reports  Canadian Resource Image 
  • Canadian-focused research product in the area of technology ownership and use, MTM Reports provide information based on a media survey conducted of 12,000 Canadians twice a year showing results going back to 2004.
Passport(video tutorial)
  • This international database provides access to 1,300 market reports that analyze 21 consumer and service industries across 80 countries.
  • Also includes more than 6,500 company profiles.
Vividata  Canadian Resource Image (video tutorial)
  • Vividata surveys over 40,000 Canadians on their consumption of over 3,500 products and services. The survey results include demographic and psychographic information such as age, gender, and household status, as well as media, brand, and shopping preferences. 
  • The World Advertising Research Centre includes case studies from major markets including North America, the UK, mainland Europe and Australia, India and China.

Your Librarians

Sandra Herber (Lakeshore)

Students can borrow the equipment listed below from the Library or Learning Commons. Bring your student card to the relevant desk to get the items.