Program Results

Advertising Copywriting

Key Databases

ABI/Inform
  • Contains peer-reviewed and other academic journal articles, eBooks, newspapers, and magazines on business and economics; First Research industry reports, Economist Intelligence Unit commodity reports and country reports and Oxford Economics country industry forecasts.
AdForum  Canadian Resource Image 
  • Contains print, digital, TV, magazine, and radio advertising campaigns (many of them award-winning) and advertising agency profiles.
Art & Architecture Source
  • Contains peer-reviewed and other academic journal articles, magazines, conference papers, and books covering fine, decorative and commercial art, photography, interior design, and architecture.
Business Source Complete(video tutorial)
  • Contains peer-reviewed and other academic journal articles on business and economics, as well as company, industry, and country reports.
CPI.Q  Canadian Resource Image 
  • Contains peer-reviewed and other academic journal articles, biographies, magazines, newspapers, and company profiles on Canadian history, health, technology, arts, literature, culture, and business.
Nexis Uni  Canadian Resource Image 
  • Contains international and domestic newspapers, magazines, and trade journals, company financial information, industry and market news, legal resources, medical news, abstracts, and country profiles.
Vividata  Canadian Resource Image (video tutorial)
  • Contains Canadian consumer spending, media habits, and psychographics based on the Survey of the Canadian Consumer.
Warc
  • Contains material from the World Advertising Research Centre (WARC) including case studies of award-winning advertising campaigns, strategy, and best practices guides, advertising trends, surveys, and reports.

Your Librarians

Sandra Herber (Lakeshore)

Choose from the list to find library resources specific to that type.