Resources by Topic

Marketing

Guides

▸ Marketing Research Guide

Key Databases

AdForum  Canadian Resource Image 
  • Contains print, digital, TV, magazine, and radio advertising campaigns (many of them award-winning) and advertising agency profiles.
Business Source Complete (video tutorial)
  • Contains peer-reviewed and other academic journal articles on business and economics, as well as company, industry, and country reports.
EconLit
  • Contains peer-reviewed and other academic journal articles, as well as eBooks, book reviews, dissertations, and working papers on economics.
IBISWorld  Canadian Resource Image  (video tutorial)
  • Contains reports on Canadian industries. The industry reports include industry performance, outlook, product, markets, competitive landscape, major companies, and operating conditions.
InfoCanada  Canadian Resource Image  (video tutorial)
  • Contains listings for Canadian businesses with information on business size, ownership, sales, executives, financial data, and location. It also includes US jobs and internships.
Ipsos News & Polls  Canadian Resource Image 
  • Contains market research and public opinion survey data from Canada, the U.S., and other countries on a wide range of topics.
MarketLine
  • Contains Canadian and international company reports, industry reports, country reports, and influencer reports.
Nexis Uni  Canadian Resource Image 
Formerly LexisNexis Academic
  • Contains international and domestic newspapers, magazines, and trade journals, company financial information, industry and market news, legal resources, medical news, abstracts, and country profiles.
Passport (video tutorial)
  • Contains Canadian and international company and industry reports on consumer goods and services.
  • Note for Mac users: there are known issues if you access the portal with Firefox. Please use a different browser.
Scott's Directories  Canadian Resource Image  (video tutorial)
  • Contains company information for Ontario manufacturers, wholesalers and distributors.
SimplyAnalytics
10 user limit
  • Maps demographic, psychographic (Environics Prizm) and company information over geographic areas. Define a target market, pick a business location and/or learn about nearby competitors. 
Vividata  Canadian Resource Image  (video tutorial)
  • Contains Canadian consumer spending, media habits, and psychographics based on the Survey of the Canadian Consumer.
Warc
  • Contains material from the World Advertising Research Centre (WARC) including case studies of award-winning advertising campaigns, strategy, and best practices guides, advertising trends, surveys, and reports.

Content Type

Choose from the list to find library resources specific to that type.