Resources by Topic

Marketing

Guides

▸ CRM and Targeted Marketing
▸ eBusiness Marketing Research Guide
▸ International Marketing Research Guide
▸ Marketing Research Guide
▸ MKTG 205 Research Guide
▸ MKTG 255 Research Guide
▸ MKTG 500 Case Studies Research Guide

Key Databases

AdForum  Canadian Resource Image 
  • Access information on over 20,000 advertising agencies and 70,000 ads.
Business Source Complete (video tutorial)
  • Includes market research reports, detailed Datamonitor company and industry profiles, as well as country economic reports from the EIU, Global Insight and CountryWatch.
EconLit
  • Covers all fields of economics, including capital markets, country studies, econometrics, economic forecasting, environmental economics, government regulations, labor economics, monetary theory, and urban economics. 
IBISWorld  Canadian Resource Image  (video tutorial)
  • Access industry reports containing analysis, statistics, and market characteristics on a wide variety of Canadian industries, organized by NAICS code.
InfoCanada  Canadian Resource Image  (video tutorial)
  • Access phone-verified information for Canadian companies.
Ipsos News & Polls  Canadian Resource Image 
  • Provides 17+ years of market research and public opinion data in the U.S. and Canada.
  • Topics include: advertising and marketing research, media and technology research, and customer relationship management research.
MarketLine
  • Access company, industry and country information, extending across 200+ countries and every major industry. 
  • The new influencer tool is a ‘real time’ tracker of the Key Opinion leaders.
  • See the handout for details. 
Nexis Uni  Canadian Resource Image 
Formerly LexisNexis Academic
  • Access news, business and legal information from thousands of sources.
Passport (video tutorial)
  • This international database provides access to 1,300 market reports that analyze 21 consumer and service industries across 80 countries.
  • Also includes more than 6,500 company profiles.
Polaris  Canadian Resource Image  (video tutorial)
30 user limit
  • Access to Polaris will end on August 15th, 2020. Polaris has been replaced by Simply Analytics. For more details and support, please contact your liaison librarian.
  • Works best in Chrome. Also, Adblock will interfere with some of the Polaris platform’s functionality.
  • Make sure to Logout (top right corner) before closing the browser.
  • Create trade area reports based on demographics, household expenditure and lifestyle clusters using the most recent data from Statistics Canada.
Scott's Directories  Canadian Resource Image  (video tutorial)
  • Includes business data and comprehensive company information for Ontario manufacturers, wholesalers and distributors.
NEWSimplyAnalytics
10 user limit
  • Choose "Sign in as a guest" then click the Sign in button.
  • If you want to save your work, create an account (use school or personal email).
  • System times out after 20 minutes of inactivity.
  • Make sure to Sign out (under Guest found in top right) to free the user account.
  • If you see a "cannot log you in because the maximum number of concurrent users has been reached" then try again in a few minutes.
Vividata  Canadian Resource Image  (video tutorial)
  • Vividata surveys over 40,000 Canadians on their consumption of over 3,500 products and services. The survey results include demographic and psychographic information such as age, gender, and household status, as well as media, brand, and shopping preferences. 
Warc
  • The World Advertising Research Centre includes case studies from major markets including North America, the UK, mainland Europe and Australia, India and China.

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Click here for video tutorials on renewing items, placing and checking holds.

Students can borrow the equipment listed below from the Library or Learning Commons. Bring your student card to the relevant desk to get the items.