Introduction to Vividata

This video playlist is designed as a digital handout for students who participated in an in-class Vividata research workshop. Vividata is a research tool for learning about the demographics, preferences, shopping habits, ownership, and opinions of communities and populations in Canada. This playlist will recap the navigation of the database required to create, read, and export a cross table using a simple example.

After this tutorial, students will be able to:

• Select questions and splits in Vividata for creating a cross table
• Generate a cross table to answer a simple research question
• Export cross tables into MS Excel format for further manipulation

Skill Type: Research
Level: Developmental
Delivery Method: eLearning
Ideal Audience: Students who recently received instruction on the Vividata database
Time Required: 10 minutes
Link: Vividata video tutorials
Best Practice: Link to Introduction to Vividata from your Blackboard course site.
Technology Required: Smartphone, tablet, laptop, or computer with internet access.

Need more information? We invite you to reach out to your librarian.